In 2018, livestreaming platform Twitch had over 9 billion hours watched, which was a 43.4% increase from the previous year. In 2019, the total number of hours surpassed 10 billion.  The popularity…

Think about a time when you and your friends were deciding where to meet up. The location might have been a restaurant or even a store. Before the plans were…

Online cancel culture is when someone gets “cancelled” on social media websites like Twitter and Tumblr. When someone does a “call-out post,” a bunch of people could start dogpiling on…

Let’s say one of your customers is looking for a quick answer to an easy question while they are browsing your company’s website. An efficient way to give your customer…

According to CivicScience, 30% of daily podcast listeners in the U.S. were influenced to purchase products because of podcast advertisements in 2019. As for weekly listeners, 21% bought a product…

Think about a time when you bought something just because someone you trust said it was either a good product or service. It’s okay. You’re a busy person and sometimes,…

Before connecting with businesses to offer your services, you should create a company LinkedIn page. This is the first step towards effectively marketing your business, especially in the age of…

Research from eMarketer has found that video ads are the most annoying to internet users. In fact, 66.7% of users are annoyed by video ads that are automatic and have sound on…

So you’ve opened up shop, your employees served customers, and reviews on Google and Facebook are coming in. Meanwhile, your brand’s Twitter and Instagram posts are getting comments about your…

With celebrities like Lady Gaga and Ke$ha getting into the makeup game, there is no question that there’s money to be made in the beauty industry. Beauty influencers themselves are…